NASHP Insurance Marketplace Resources: Advantages of State-based Marketplaces

State-based health insurance marketplaces (SBMs) have emerged as successful models in delivering health insurance to consumers. They consistently outperform other states that use the federal platform in areas of enrollment, affordability, and increased plan offerings and competition. Their flexible structure allows SBMs to focus marketing and recruitment efforts, utilize data, and promote policies to generate more health coverage choices at lower costs. The resources below explore how SBMs have emerged as effective models in stabilizing state insurance markets.


Where States Stand on Exchanges